On — officially known as On Holding AG — is the Swiss athletic-shoe and performance sportswear company founded in 2010 by former professional athletes Olivier Bernhard, David Allemann and Caspar Coppetti. The company’s distinctive technology, known as “CloudTec®”, features pod-like midsole units designed to compress on impact and then provide a firm base for push-off, giving On shoes their signature ride.
The model known as the On Cloudmonster is part of On’s performance-running lineup and represents the brand’s move into maximal cushioning territory. It features oversized CloudTec® pods and dual-density Helion™ foam construction to deliver high-impact protection and energy return.While designed as a running shoe, its bold aesthetic and “chunky” silhouette have also made it popular in lifestyle and streetwear segments, showcasing how On blends athletic performance with modern fashion appeal.